Aziza was founded in 2007 due to the owner’s search to find natural beauty products. There were many different online retailers selling natural products, but there were no beauty supply stores that sold a good variation of natural beauty products for multicultural consumers. Aziza caters to all ethnic groups not just one or the other.

Aziza is based in Richmond, VA. We research and test our products to make sure that they will meet our customer needs. We are not professional hair stylist or estheticians, but product junkies who like to have a variety to choose from. We provide a unique line of herbal, natural, holistic hair and skin care products. The majority of our products contain natural ingredients. There are some products that are 100% natural and will be noted in the 100% Natural section of our site. By creating awareness for these products, we believe that many of our consumers will purchase these products for their own use, as will friends and family members.

We welcome our customers feedback so that we can continually supply what you are looking for. We hope our site will provide you with the much needed resources you'll need to care for yourself naturally.